Monday, June 12, 2006

CREATING A WEBSITE WINNER

Like many people, you may have been dreaming of the day when you can start
your very own online business. You've got a great idea waiting to explode,
and you know that it's going to be a winner. The vision is there, as are the
enthusiasm and skills. Now there's just one more thing you need before you
can make that dream a reality, and that's a website-your public face to the
world.

Building a website can be an exciting experience. However, when it comes to
creating a business website, it is very important to look before you leap.
Here are a few things to consider before launching your online presence:

1. COMMUNICATION IS THE KEY

When creating your business website, the most important thing to consider is
exactly what it is you want your potential customers to know. Before the
first page is prepared, you need to clearly outline the purpose of your
business, then communicate that information via your website.

Over the years, I've visited countless websites that provide virtually no
content at all. When it comes to a business website, lack of information is
disastrous.

Imagine for a moment that you need a new pair of shoes. Checking the
telephone directory, you find a listing for a shoe shop at the local mall.
Eager to find the perfect stilettos, you hotfoot straight over.

Arriving at the store, you are surprised to find that there is no stock on
display, no information about what is available, no sales assistant to
answer queries, and nothing to indicate how much a pair of shoes is going to
cost.

Without a backward glance, you turn on your heels and walk out the door,
knowing all too well that there will always be another shoe shop just around
the corner.

A scene like this is too ridiculous to believe, right? Yet, it happens
thousands of times every single day. Not at the mall, but in the ever
growing cyber-marketplace.

If you have a product or service to sell online, then you need to present it
in a way that is both informative and enticing. Your homepage, in
particular, must communicate your message clearly and grab your visitor's
attention. If it doesn't, they will click off the page faster than you can
say, "Lost opportunity."

If you lack the confidence to write your own customer-attracting text, it
may be worth hiring a writer to prepare it for you. It could make all the
difference.

2. POLISHED TO PERFECTION

We've all heard that "you can't judge a book by its cover," but the reality
is that we all do-and the same is true for a business website.

When it comes to a personal website, almost anything goes. However, the same
freedom does not apply when it comes to business, where the website should
be a polished and professional representation of the business or service,
while still reflecting the personality of the owner.

Many fail to grasp the importance of that first impression. As an online
business owner, you will literally only have seconds to capture a potential
customer's interest.

If your site is sloppy, slow to load, and generally looks like it was built
by your grade school child, it is a fairly safe assumption that you will
never develop the successful online enterprise of your dreams.

Today, with the availability of online site builders, there is no reason for
anyone to have a site that looks unprofessional. Even without any knowledge
of programming or HTML, site builders make it easy to create an online
business presence that is polished to perfection. It's as simple as
selecting a template and typing in your text. Before you know it, you'll
have a website that says to the world, "I'm ready and more than able to
serve you."

So put those days of psychedelic backgrounds, neon text and flashing logos,
away forever by taking a 10-day free trial of one of the most powerful, yet
cost effective, site builders on the internet:

wahmbuilder.com

3. THIS LITTLE BUSINESS WENT TO MARKET

It's amazing how many people go blissfully into business with the notion
that they only have to open the door, and the customers will come running.
Nothing could be further from the truth. There is a common denominator found
in the majority of unsuccessful online businesses, and that is a lack of
marketing.

No matter how brilliant your website may be, or how clever your product or
service, success will be very slow in coming if you don't take steps to get
the word out to the marketplace.

People often tell me that they are disappointed because their new website is
not generating any sales. The first thing I ask them is whether they have
done any marketing. More often than not, their response is that they haven't
really done anything at all.

Building a successful online business takes time and effort. It can take
many months, if not years, for a business to develop a reputation for
reliability and trustworthiness. However, once gained, that reputation is
more precious than gold. Unfortunately, most business owners give up before
they ever reach that point.

When promoting your business, the first step is to make sure that your
website is optimized for search engines. To do this, ensure that your
website meta-tags include the most important keywords pertaining to your
business. Keywords should also be included in the title tag.

Once you've done this, and your website is completely ready to be seen by
the public, submit your site to the search engines. To do this, you can use
the FREE service provided at the following site:

Another excellent site is selfpromotion.com. Here you can gain valuable
information on how to market your business. They will even submit your site
to search engines if you make a donation to their service:

Having your site listed with search engines is essential. However, to get
traffic quickly you will need to use a Pay Per Click service, such as Google
Adwords and Overture.com (Yahoo search marketing).

Decide on the keywords and phrases that most people would use if they were
looking for your service. Then start bidding for those words, making sure
that you ONLY nominate the lowest amount available. Google and Overture will
suggest a figure, but DO NOT bid that amount. Start small and see how much
traffic you can generate. Once you see results and your business begins to
grow, gradually increase your bids, if necessary.

When preparing your website and promoting your business, it is very
important to remember that every penny and second spent improving your
online presence, is an investment in your future.

Ultimately, there are two types of online businesses-those that are website
failures, and those that are website winners. Get things right at the start,
and your dream business will never become a nightmare.

------

Pam Lindsay, has been a work at home mom for many years. Her website
WahmZone.com has teamed up with HighPowerSites.com to bring work at home
moms the WahmBuilder
wahmbuilder.com the easiest do-it-yourself
website builder on the web. No programming or design skill required. Get
your own website online in just 5 minutes with
wahmbuilder.com

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1 comments:

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