Pay per click & Adwords 2005: expensive without expert help

Despite being online using email since 1995, at the start of the summer of 2004 I had no idea what pay per click was.

During that summer, I had taken some time off work and was researching online opportunities. This led me to Ebay, various get rich quick type scams, and then an email referral to marketing using pay per click.

What was pay per click, I remember asking. Days of research later, I learned that pay per click (also called ppc) was a type of search marketing where advertisers pay a set amount every time their ad was clicked by a prospect. This is known as a click thru, click through rate or ctr.

The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is tremendous.

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