How two buddies turned a pet idea into a commercial beast

Have you heard the one about the two guys and a ferret? That's not a joke, it's a business plan. And here's the punch line: The two guys did over $7 million in sales in 2005.

It all started in 1994. Scott Sanfilippo and Joe Palko were just out of college. They were also out of ferret food. You see, Scott and Joe had just become ferret owners, and finding food and supplies for their new pets wasn't easy.

Well, necessity, as they say, is the mother of invention. And Scott and Joe soon had a mother of an idea. They launched a web site, theFerretStore.com, which offered pet supplies and home delivery to other ferret owners. Keep in mind, this was 10 years ago — long before the Internet was popular and online shopping was mainstream.

Continue Reading how Joe and Scott carved out their own niche

 

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