Friday, March 04, 2005

Two Secrets to Success At Home

Working from home can be a very rewarding decision. There are many benefits including freedom to create your own schedule, choosing the type of business that you want to represent, and being able to raise your children yourself. However, running a business can also become a very stressful situation. It takes time to build a successful home-based business and many entrepreneurs become discouraged if they don’t achieve immediate results. Often times they give up too soon and regret it later. This doesn’t have to happen to you. Let us share with you what we found to be two secrets to help you achieve success at home.

One important thing that many work-at-home moms do not recognize is that it can take six months to a year at minimum for your business to be successful financially. If you are aware of this going into the business and have planned accordingly, then you are already one step ahead of the game and won’t become unnecessarily discouraged.

Also, be aware that the time frame it takes to start a business will vary depending on the type of business that you are starting. For example, for those that are starting in direct sales, you may be able to jump in, hold some home parties, and see an income right away. In this case, then you just need to focus on maintaining this income to keep it successful.

However, if you are starting an Internet business selling your own products or services, it may take much longer to see the fruits of your labor. For some, it can take a year or even two to create a “presence” online and for people to recognize and seek out your products. You will find that the benefits are well worth the time and effort in the end, but it can be discouraging waiting to see a profit.

So, how does a person make it in the work-at-home world? I think the two most important aspects of running your own business from home are creativity and persistence.

Creativity—Be creative in how you market your products and/or services. Start by thinking of ways that you can reach customers that will make you stand out from others who offer similar types of products. Design contests, free offers and other types of marketing strategies that will bring customers to your website. Then, try to determine what your customers are looking for once they reach your website and offer the most popular products on your front page. Keep in mind that it’s important to keep your website fresh so consider changing the items or text on your website’s front page often, so that you pique the interest of your customers each time they visit and they will want to come back.

Persistence—This is key when you are running a business from home. Don’t start out strong marketing yourself in every way possible and then simply stop marketing because you haven’t seen many sales. Most profitable businesses must continually be marketing their services to keep it successful. Try to think of a successful business that does no advertising. Can they just sit back and let the sales roll in from their website? No, it just doesn’t work that way. EVERY business must continue to advertise in some way to stay successful. We have found at that those that achieve the most success are the consistent advertisers.

This does not mean that you must spend hundreds of dollars a month to advertise your home-based business. What it does mean is that you must be persistent in the advertising that you choose to do. Budget your advertising dollars in a way that you can do a small amount consistently. Get involved in groups online and ask advice from other successful moms. Whatever you do, don’t stop talking about your business!

And most importantly, don’t give up! Success IS possible. Take the time to be creative in how you are marketing your business. Be persistent and don’t expect profits immediately. Set realistic goals for your business and be patient while your business grows into something you can be proud of. Soon you’ll be among the millions of work-at-home moms who are enjoying it all: being home with the kids, financial freedom, and the pride of having their own home-based business.

Jill is the author/editor of Christian Work at Home Moms,, and can be reached by emailing Free to distribute if bio is kept intact.

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